Success is the result of a well executed strategy. If you’re raising funds for a non-profit, the last thing you want to do is spend time spinning your wheels. Allocate your time wisely, and be strategic with how you spend it.
Marketing and Advertising
Thanking Donors and Volunteers
All of this (and more) can be packed into just one week — and in some cases — one day’s worth of work. While this can seem overwhelming at first glance, there are five things you can do to be more strategic with how you spend your time. This will help you get more bang for your buck, develop a healthy work-life balance, and develop multiple income streams for your non-profit. Here are five things every fundraising strategist is doing:
- Develop a compelling case for why your work is necessary. This should be in place before you even open your doors. Research the community you’re serving and develop a strong argument for why your non-profit is essential to the life of the community. This is the “why” behind your work. Support it with statistics and people will be driven to support you.
- Look at the data. I recommend looking at the numbers on a monthly and quarterly basis. Why do people give? What campaigns are donors most responsive to? How has your non-profit used those donations to generate impact? How has the organization added value to the community? The numbers tell you what works and what doesn’t. Rather than produce the same results over and over again, look at the data and identify ways you can utilize the strengths for maximum impact—while at the same time strengthening the areas that are weak.
- Research your relationships. A while back I told you about one of the dumbest mistakes I’d ever made in fundraising. Get to know your donors and appropriately challenge them to give. You shouldn’t be asking everyone for $1,000,000, but you also shouldn’t be asking everyone for $1,000. Take time learn what people can give and what causes they’re passionate about supporting.
- Get your message to targeted audiences. It’s impossible to serve homeless people if they don’t know you’re there to serve them. Likewise, it’s impossible to raise money if people don’t know your organization needs funding. Tailor your communication to your audience. If you’re recruiting college interns, generating awareness about your organization, asking for funding, and seeking community partnerships, then you will need to manage a handful of different communications. Prospective college interns don’t need the same messaging as the corporate sponsor with whom you’re seeking a partnership. Tailor your messages to your target audiences.
- Learn the tricks of the trade. No one learned how to raise money overnight. It is both a skill and an art. Take time to learn best practices and proven techniques. If you’re trying to figure out how to ask people to give, check out my course YourFirst500k. It will walk you through—step by step—of what I did to raise over $500k in one year’s time. It will guide you in developing a 12-month fundraising strategy while carefully planning how you will your time to secure funding. If you buy the course before February 1st, I will also throw in three hours of one-on-one consulting time. You can use this time to help you strategize and problem solve as you work toward hitting your annual fundraising goal. Sign up today, or contact me if you have questions about whether this course is right for you.