Bill Wise is the founding CEO of Mediaocean. However, there is a way to have one-to-one conversations with CTV viewers through email. Intelligent Assistance and Bots Ecosystem. He holds a BS in Accounting & Business from the University at Albany and is a CPA. event : evt, [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. Thanks Matt and Bill. } Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. Were not tied to any supply, and we also dont do decisioning for the buy side we dont own a DSP. Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. forms: { Copyright 2023 Beet Media, LLC. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. on: function(evt, cb) { He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. The the Vista Partners majority stake in the company has been acquired by two PE firms: CVC Capital Partners along with TA Associates. Ashlee Vance explores innovations in new tech, software, engineering, and science in places outside of Silicon Valley. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. And at the same time, all the legacy ad servers that kind of control the market found themselves under the hoods of Google, Facebook and Amazon. Bill Wise is based in Austin TX. Lots covered here. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. ); Kapoor says marketers like him are trying out the emerging software category. TA is the the firm that owned Flashtalking, which Mediaocean acquired for $500 million earlier this year. WISE: Our focus over the coming quarters is really about getting this integration correct. He is the proud father of a senior at Oberlin and one at Booker T HS . Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. He is on the board of directors of the Ad Council and the Centre for Social Innovation. Mediaocean is managed by CEO Bill Wise. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. NARDONE: Its more important than ever. Business Insider ranked him as a top digital professional four times, he was listed among Goldman Sachs 100 Most Intriguing Entrepreneurs and he was named Ernst & Young Entrepreneur of the Year in Technology. Mr. Bill also serves as an Advisor at Luma Partners. in accounting and business from the University at Albany and is a CPA. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. Read official press releases and announcements. 2023 PitchBook. We have scope in terms of seeing across digital, open web, walled gardens, television and traditional. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. Get contact details including emails and phone numbers But measurement has many other roles in helping media buyers and sellers to understand the marketplace. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. We spoke with Mediaocean CEO Bill Wise about the new investors. A free inside look at company reviews and salaries posted anonymously by employees. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million. Thats another immediate win for our combined customer base. Product Manager. Other key executives are:[14][15], The company provides advertising purchasing, accounting, communication, advertising integration, and other services. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. million verified professionals across 35 million companies. At Mediaocean we're building on decades of experience to build the mission-critical platform for omnichannel advertising. We look forward to further enabling your success in the days, months, and years to come. Today, that deal closed. Mr. Bill Wise is a Co-Founder and serves as Chief Executive Officer & Board Member at Mediaocean. Actor: Apollo 10: A Space Age Childhood. In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants. He explains it as a natural cycle in private equity where Vista held ownership for over six years. Were going to integrate our products and go to market. April 23, 2013 at 12:44 pm PT. In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. Please subscribe to the #BeetCast on your favorite podcast service. With the new ownership, the path ahead means "aggressive" via organic growth acquisitions. If youre not familiar, 4C has built the leading self-service intelligence platform for marketers and agencies to drive business outcomes across closed ecosystems. He comes to. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. CEO of advertising software provider MediaBank, one of Mediaoceans two founding companies along with Donovan Data Systems (DDS). [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. You can read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal. Kapoor says marketers like him are trying out the emerging software category. . A Together, we are by far the largest independent media player from an ad tech standpoint. Sign up for a free account. NARDONE: We both also embrace the ecosystem broadly. All rights reserved. When you think about our assets that we acquired with 4C, they have a workflow into the closed ecosystems of the walled gardens. Fun! Bill is an avid and active angel investor through Click Ventures. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. window.mc4wp.listeners.push( Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. Great conversation. (business & personal). These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. [5] Vista Equity Partners acquired a majority stake in Mediaocean in 2015. [6], In September 2017, Mediaocean announced its partnership with 4C in order to improve cross-channel marketing. } } www.vbprofiles.com is now www.topionetworks.com. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. } Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. Other key executives are: [14] [15] Nick Galassi, co-founder & CFO John Nardone, President Products and services [ edit] The company provides advertising purchasing, accounting, communication, advertising integration, and other services. Bill is a sought-after speaker and frequently writes articles for AdWeek, Ad Age, The Wall Street Journal and other publications. We have objectivity in terms of not being owned by any media companies. window.mc4wp = window.mc4wp || { To access all the content for free, please sign up by entering your email. "CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy," Wise said, speaking with AdExchanger . [13], Mediaocean is managed by CEO Bill Wise. The Mediaocean integration is the single largest Flashtalking has as a company. See Bill Wise's compensation, career history, education, & memberships. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. We are excited to share that Mediaocean has entered into a definitive agreement to acquire 4CInsights (4C). As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. Our mission has always been to be the independent and neutral operating system whereas Flashtalking is the independent and neutral source of truth. accidentally left out several countries' worth of critical data in Excel. The deal is a bid by Mediaocean to keep up, said Bill Wise, the firm's chief executive. NARDONE: Weve just launched our dynamic creative capabilities into Facebook and YouTube. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. Big Data's Usability Problem. Mediaocean handles over $150 billion of advertising spending a year. If we decide that maybe we'll sell a piece of the company to a new private equity firm if that's the best for our clients, our products and our employees we're going to keep the lines open. 5 free lookups per month. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. on: function(evt, cb) { He comes to Mediaocean from his role as CEO of media systems provider MediaBank. We want to make sure you get the most out of our platform. He explains it as a natural cycle in private equity where Vista held ownership for over six years. No credit card required. Bill Wise, Co-Founder and CEO, Mediaocean Details Year of Investment: 2015 Portfolio Status: Current Headquarters: New York, NY Website: mediaocean.com Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation and reporting across every media channel. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. On this day, December 1 in the year 1962, one of the wealthiest African-American businessmen was born in Colorado, United States of America. Bill Wise, founding Chief Executive Officer of Mediaocean, explains how the leading provider of advertising software scaled globally with the right investmen. Know Your Worth. We look forward to providing you with even more cutting-edge market research, as Topio Networks. callback: cb The deal gives Mediaocean more inroads into digital and advanced TV advertising, and it puts it in a new . We're consolidating the best-in-class products we offer today into a single solution that speaks to everything that our customers need it to and everywhere that consumers are visiting every day. . Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). He holds a BS in Accounting & Business from the University of Albany and is a CPA. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. JOHN NARDONE: Advertisers need to have a party that they can trust. Mediaocean was the first, best boring company." Wise has a long history as a changemaker and investor in ad tech circles, and this episode surveys some interesting highlights of his career, including his involvement in pitching Procter & Gamble on its programmatic strategy back in his Right Media days. Can A Blockchain Platform Restore Trust In Media Buying? Thank you for accessing our content on the Topio Networks Market Intelligence Center. Bill Wise - IMDb. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline and Ask, which became part of IAC Advertising Solutions. Same platform but with new and improved features. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. There will no longer be a single currency in our marketplace. Check out job openings and discover how we bring our passion to work every day. investment funds and high-net worth individuals globally. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? callback: cb Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. BILL WISE: We've been partners for many, many years. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. Mediaocean CEO Bill Wise has strong words for The Trade Desk. ); In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. Bill Wise. We spoke with Mediaocean CEO Bill Wise about the new investors. Bill Wise is the founding CEO of Mediaocean. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. Its gonna be a year of reckoning for sure. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow from planning and buying, to analyzing and optimizing, to invoicing and payments. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. With integrated and intelligent planning and buying globally, our solutions ensure transparency, performance, and accountability across the industry. event : evt, That said, there's things that you can do when you own the connections when it's all one company that creates new advantages we're super committed to make our own properties work together seamlessly. Up to 5 They have done that for the open web. For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing. He comes to Mediaocean from his role as. free lookups / month. forms: { Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. Bill is on the board of directors of AddThis and the Ad Council. Beet.TV is published by Beet Media, LLC. Flashtalking has API integrations into direct competitors. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. Sign in to enter the largest storehouse of C-level execut Read official press releases and announcements. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. Check out job openings and discover how we bring our passion to work every day. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. CVC is Europes largest private equity firm. Now, we will incorporate omnichannel intelligence and optimization more deeply into our planning and buying applications. But the new privacy environment makes sharing audience data understandably limited. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo acquisition in 2007. (function() { [7], In 2020, the company employed 1200 people. Copyright Simplicity Marketing 2007-2022. Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Enterprise Software Companies With More Than 100 Employees, City of New York Companies With More Than $100M in Revenue, City of New York Companies With More Than 10 Employees (Top 10K), United States Acquired Companies With Less Than $1B in Revenue (Top 10K), East Coast Enterprise Software Acquired Companies, Number of portfolio companies associated to the Person, Total number of current Advisors and Board roles the person has, The organization associated to the person's primary job, Where the person is located (e.g. WISE: No, theres too much synergy for it to remain independent. So it's in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. Copyright 2023 Beet Media, LLC. Here Are Four Ways to Spot Greenwashing, The White House Is Considering Broad Actions to ExpandTenant Protections, The School Board Queen Endorsed by Florida Governor Ron DeSantis, The School Board Queen: How a Florida Mom Is Shaking Up US Education, Ryan Salame Invested Big In ASmall Town, Now Its Tangled Up In FTXs Fallout(Podcast), Fight to Regulate Crypto atCrossroads as Ripple Ruling Looms. He comes to Mediaocean from his role as He holds a B.S. All Rights Reserved. Bloomberg Surveillance, covering the latest news in finance, economics and investments. With the new ownership, the path ahead means aggressive via organic growth acquisitions. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. The big tech companies have become so powerful. He also serves as Managing Director at Click Ventures. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement, Nasdaq-Based Ads Exchange Plans To Bring Wall St. Trading To Digital Media, FastPay to Host Inaugural FastForward Conference for Financial Experts and Officers in Digital Media and Technology. Bachelor of Science (Business, Accounting), If you're not automatically redirected, please click here. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages.
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