You have a picture in your head of where you want to lead your team. You can see it as clear as day. Like a movie playing on a screen, you see all of the moving parts, the impact you will make, and the success that will come. You can see it, but you have a responsibility to help others see it.
Persuasiveness is one of the most important attributes of strong leadership. Convincing people to go places they were not headed before, or do things that they were not already doing, is not a small task. In the earlier part of my career, I thought I could share my vision one time and people would just get it. I can’t tell you how frustrating it was for people to behave as if they didn’t know we were headed in a new direction.
Everything changed when I started telling my vision to as many people as I could, as many times as I could, as many different ways that I could.
At first, I sounded like a broken record. But as I got creative with my messaging, I grew even more excited about the goal as others grew excited with me. I’m a big fan of storytelling, and I found that telling stories of how people would be impacted—in this case, how the children we served would be impacted—helped get people on board. Donors who had lapsed in their giving, started giving again. Volunteers who’d become to busy to help, suddenly became available. And board members who were doing little more than warming seats became more active in their roles and asked how they could help.
Tell your vision. Repeat it to as many people as you can, as many times as you can, in as many different ways as you can. It works.